Strategy and Planning

I team up with you to craft a strategic roadmap that makes the most of your time and budget. You gain insight on outreach strategies, impact measurement and reporting, digital tactics and website performance, partnership building, and more. We turn challenges into wins, together

Sample Deliverables:

• Communications strategy
• Brand strategy
• Social media plan
• Funder case for support

Writing and Storytelling

I help you create content that will draw in and activate your audiences. Good content should channel your voice to tell a clear story of your vision and unique strengths. This content will be designed to move your audiences to act.

Sample Deliverables:

• Brand: messaging, narrative, mission, vision, values, brand persona
• Short form: Website copy, social media content, marketing or newsletter emails
• Collateral: Program or product descriptions, brochures, post cards, case for support
• Long form: Blog posts, op-eds, impact stories, and reports

Staff and Executive Coaching

Executive Coaching: Leaders need the ability to work through challenges with someone in their corner. As an advisor to dozens of nonprofit executives and small business owners, I have coached leaders on growth, process streamlining, hiring, people management, thought leadership, and more. Through times of transition and growth, I’ll help you stay true to your values and fulfill your aspirations as a leader.

Staff Support: In offering mentorship, coaching, and technical training for frontline communications staff, I help them gain the confidence, tools, and skills necessary to achieve big goals. This help can be especially pivotal for teams who don’t have an executive-level communications lead.

Sample Coaching Scenarios:

• Strategic coaching for organization and small business leaders
• Training, onboarding and support for Communications Directors
• Change management for organizational rebranding, merger, or reorganization
• Guidance on coalition-building or stakeholder challenges

Facilitation and Training

I aim to not only to deliver for you right now, but to expand your capacity over the long term. I offer training to help staff and boards build skills, incorporate new messaging, or adopt new ways of working. Facilitated workshops can also help your team collaboratively build organizational identity together in real-time.

Potential Workshop Topics:

• Storytelling
• Public speaking
• Messaging and elevator pitch
• Media or interviewing
• Communications planning

Marketing

To help your organization or small business gain more sales, subscribers, bookings, volunteer sign-ups, donations or other key outcomes, I will analyze your current marketing and communications operations, and then design an approach to build on what you are already doing. 

Marketing Project Ideas:

• Website content overhaul or homepage redesign
• Implementation of online booking/e-commerce platforms
• Social media strategy
• Digital and search ads
• Collateral materials 
• Video strategy