The California Child Care Resource and Referral Network (the Network) is a California statewide non-profit that manages a network of local support agencies that help parents find child care and help current and potential child care providers of all languages and backgrounds navigate complex regulations and governmental support structures across all 58 counties in California. In the wake of a severe child care shortage that reached crisis levels during the COVID pandemic, I partnered with the Network to devise a communications strategy that would help local parents and child care providers access essential information about where to find trusted child care, how to become a licensed child care provider, and more. I led the process of crafting a communications plan that could reach every corner of California, from Spanish-speaking farmworker communities in the Central Valley to recent Vietnamese immigrants in Los Angeles, to underserved rural communities in the far north of the state. The strategy informed urgent next steps, including the launch of an online database, MyChildCarePlan.org which we built, created messaging for, and promoted via partnerships, in-language ethnic media, radio ads, social media promotion, and a host of on-the-ground tactics. As a result of our multilingual statewide campaign, families and child care providers in California are now able to readily access child care availability and regulatory information that was previously unavailable, or buried within hard-to-use government websites.